Topic: Fierce 15



How do you improve the way physicians treat cancer? That is the very question that COTA seeks to answer.

Oscar Health

Oscar Health is challenging legacy players in some of the most profitable spaces in the insurance market, such as Medicare Advantage.
A look at a lobby inside a Forward primary care office


Forward’s offices don’t look like your typical doctor’s office. And they don’t call the people who seek healthcare there patients; they call them members. It’s a whole different ballgame from your usual primary care practice.
Photo of Suki workers


It’s been said that the best innovative products start with a problem that needs to be solved. In Fierce 15 winner Suki’s case, that problem is physician burnout, which has become an epidemic in U.S. healthcare.


Digital monitoring startup and Fierce 15 winner Biofourmis is trying to pair remote monitoring with needed drugs to better monitor patients' health.


Fierce 15 winner Color is seeking to make clinical-grade genomic testing more accessible—and to better integrate it into patients' care.

Thirty Madison

Sometimes being on the receiving end of healthcare is enough to make someone want to change it. That was the experience for Steven Gutentag, CEO and co-founder of Thirty Madison, which launched in 2018 as a "human-first" healthcare company.
a Hims-branded pouch for medications ordered on the Hims website

Hims & Hers

Entrepreneur Andrew Dudum, Hims & Hers CEO and founder, believes the company has resonated with consumers because the platform makes healthcare more accessible and empowers consumer choice—customers know how much medications cost upfront and can bypass awkward and inconvenient face-to-face doctor appointments.


EverlyWell is a home lab-testing startup aimed at making it easier for consumers to understand their health.