Humana rebrands Kindred at Home as CenterWell in 14 more states

Humana is transitioning Kindred at Home to its CenterWell brand in 14 additional states, the insurer announced Wednesday.

The second phase of the transition brings the number of states where Kindred has made or begun the switch to 21, Humana said. Updating the branding is a key step in integrating Kindred at Home into Humana's broader healthcare services enterprise.

Humana completed its acquisition of Kindred at Home last August.

“During the pandemic, the amount of care delivered in the home surged, further validating to patients and providers alike that home is an effective site for the care of many conditions. As a result, we expect increased levels of adoption of care in the home to continue,” said Andy Agwunobi, M.D., President of Humana’s home business. “So the rollout of the CenterWell Home Health brand comes at a great time. It reinforces our efforts to expand our home health capabilities to meet the needs of our patients.”

The final phase of the rebrand is scheduled for September, Humana said. When the process is complete, CenterWell Home Health will treat patients from more than 350 locations in 38 states.

The rebrand as CenterWell Home Health is part of a broader initiative to unite Humana's payer-agnostic healthcare services under the same umbrella, CenterWell.

“Our patients can rest assured that CenterWell Home Health will maintain care continuity throughout the brand transition,” said Susan Benoit, President of CenterWell Home Health. “In fact, both patients and providers should notice little change in their experience, with the same care provided by their same trusted caregivers.”