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Providers
Hospitals
Practices
Retail
Health Tech
AI and Machine Learning
Digital Health
Telehealth
Payers
Regulatory
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Special Reports
Fierce 50
Special Report
Awards Gala
Resources
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Fierce Events
Industry Events
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Survey
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Subscribe
Fierce Pharma
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Advertise
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A focus on executive security following UHC CEO's death
branding
Digital Health
Moniker magic: The adventurous world of naming a startup
Every founder has a different story to tell about naming a startup. Whether you do it alone or hire help, it all comes down to what you can afford.
Anastassia Gliadkovskaya
May 6, 2024 4:00pm
NYU Langone's claims that Northwell copied purple ads dismissed
Mar 5, 2024 7:25am
Elevance to rebrand Amerigroup plans as Wellpoint in 6 states
Jul 31, 2023 2:00pm
New York health systems spar over purple advertisements
Jun 21, 2023 7:00am
Cigna launches rebrand as it continues to build out portfolio
Feb 13, 2023 3:15pm
Anthem launches Carelon, Wellpoint ahead of rebrand
Jun 15, 2022 4:20pm
