Judi Health is continuing on its rebranding journey, and announced on Wednesday that its pharmacy benefit management arm will now operate as Judi Rx.
Previously known as Capital Rx, Judi's PBM has operated for nearly a decade on a transparent model. Demand for new and alternative options in this market has grown as healthcare costs escalate, and Judi's combined PBM and pharmacy benefit administrator clientele has grown to include more than 50 million lives across Medicare, Medicaid and commercial.
In a June study backed by Judi, Employee Benefit News found that most organizations making the switch to a transparent PBM jumped ship from one of the legacy "Big Three" companies that have historically dominated this space.
Alongside the Capital Rx rebrand, Judi announced that it will launch Judi Care, which represents its medical, dental and vision solutions, along with Judi Cloud, which allows for the licensure of its proprietary technology.
Judi Health CEO A.J. Loiacono told Fierce Healthcare in an interview that the ultimate goal is to reshape the traditional approach in healthcare that has kept medical benefits and pharmacy benefits separate.
He said, for example, that on the pharmacy benefit side, they may lack insight into medications or therapies that were offered through the medical benefit, even though those treatments may interact with one another.
On the other hand, the medical benefits team may not have all the details necessary from the pharmacy side, he said.
"Care is care," he said. "We need to bring these two concepts back to one another."
Capital Rx first revealed its rebrand as Judi Health in September 2025, though at the time, its PBM division carried forward with the existing name. The rebrand, according to the company, reflects its key tech stack, also called Judi, which is short for "adjudication."
At the time, the company also secured $400 million in new funding to continue its growth plans.
Judi Health also revealed in January that it would launch Judi Group, a consulting firm that seeks to support health plan fiduciaries in finding compliance gaps, identifying underlying cost drivers and spotting contracting inconsistences.
Loiacono said that as the company continues to grow, its north star remains bridging the gaps in data and building the infrastructure necessary to drive real change in the healthcare system.
"We often say the mission of Judi Health is to give our country the infrastructure we need for the healthcare we deserve," he said.