UnitedHealthcare expands fitness partnership with Peloton

UnitedHealthcare is expanding its relationship with Peloton, making its fitness services available to as many as 10 million members.

UHC signed on with the fitness company last year, initially making its app available to some 4 million of its members. UnitedHealthcare, the country's largest commercial payer, was Peloton's first health plan partner.

As part of the partnership, eligible commercial plan members can access either a yearlong membership to Peloton's app or receive a three-month waiver for an all-access membership at no additional cost as part of their health benefits. All-access membership enables users to take fitness classes through Peloton's devices as well as track their metrics alongside the app access, and the annual membership offers access to thousands of live and on-demand fitness classes in a variety of types.

Eligible members can also access preferred pricing on some of Peloton's connected fitness devices, including its bike and treadmill, UnitedHealthcare said.

“Our initial offer with Peloton is proving effective in helping encourage many of our members to get or stay active, with the goal of supporting their mental, physical and emotional health,” said Rhonda Randall, M.D., chief medical officer for UnitedHealthcare’s commercial business, in the release. “This expanded collaboration will help even more people maximize the value of their health benefits while pursuing their fitness goals.”

The Peloton offerings are available in most of UnitedHealth's fully insured employer plans and are now available as an option for self-funded employers with fewer than 3,000 employees and dependents. Larger self-funded employers can also choose this program through a direct relationship with Peloton Corporate Wellness, UnitedHealthcare said.

Since the initial launch about a year ago, UnitedHealthcare members have taken 1 million Peloton fitness classes each month, and among those who have taken at least one class per month, members average three classes each week, according to the insurer. 

“Aligned with UnitedHealthcare’s mission, and through the power of community and world-class content, Peloton is committed to providing the motivation for people to live healthier lives,” said Cassidy Rouse, senior vice president of growth partnerships and corporate wellness at Peloton, in the release. “We are encouraged by the growth and impact of the collaboration in its first year, and we’re pleased to continue to work with UnitedHealthcare in making wellness more accessible for millions of Americans.”