CHOICE Administrators’ CEO to Discuss Health Insurance Exchanges at Meeting of the Los Angeles Association of Health

ORANGE, Calif.--(BUSINESS WIRE)-- Ron Goldstein, president and chief executive officer of CHOICE Administrators, will discuss the national movement toward health insurance exchanges and its potential impact on the California market at the “University Day” meeting of the Los Angeles Association of Health Underwriters (LAAHU) on May 9 in Woodland Hills.

Health insurance exchanges create an online, one-stop shopping mall where employers, consumers, insurance brokers and others can easily view competing health plans side by side, comparing benefits, costs, provider networks and other features. The Patient Protection and Affordable Care Act mandates that all U.S. states and territories establish and launch their own health insurance exchange by January 1, 2014, or default to a federal fallback program.

Goldstein has been one of the nation’s champions and leading spokespersons on the value of health insurance exchanges for nearly two decades. As the president and CEO of CaliforniaChoice, Goldstein oversees the nation’s most successful small-group private exchange, currently working with 10,000 employers and more than 150,000 members in California.

In his remarks before the LAAHU, Goldstein will discuss the state of exchanges nationwide based on his conversations with nearly all 50 states over the past nine months. He will also frame health insurance exchanges within the context of the pending Supreme Court decision on the individual mandate contained in the PPACA.

“Regardless of how the Supreme Court rules, the development of health insurance exchanges will in all likelihood continue as employers and individuals will still be looking for a vehicle that provides affordable health insurance that meets their needs while providing choice and security,” believes Goldstein. “The brokers who will be most successful are those who position themselves as the “go-to” person with their existing customers and who are comfortable discussing those elements critical to health insurance exchanges, including defined contribution, multi-carrier programs and Medicaid subsidy eligibility.”

Since its founding in the 1930s, the LAAHU has provided its members professional growth and a powerful voice at the local level by delivering valuable networking and educational opportunities. Its May 9 meeting will be held at the Warner Center Marriott in Woodland Hills. For information and registration go to

CHOICE Administrators is the nation’s leader in developing and administering health insurance exchanges. Currently serving more than 10,000 employers and more than 150,000 members, it is part of The Word & Brown Companies, the nation’s leading developer and administrator of consumer-choice exchange models. Among the exchanges currently operated by CHOICE Administrators are the CaliforniaChoice® small group (2-50 employees) and mid-market (51-199 employees) private exchanges; HSA California; Choice Builder, the nation’s first ancillary benefit exchange; and Quotit, one of the nation’s largest individual/family proposal and online enrollment systems that generated 6.8 million individual health quotes in 2011. Other CHOICE Administrators products include Kaiser Permanente Choice Solution and Contractors’ Choice. Further information is available at


Ross Goldberg
818-597-8453, x1
[email protected]

KEYWORDS:   United States  North America  California

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