Smart watches to 'disrupt' dedicated health, fitness products

A survey of more than 1,000 U.S. consumers by market research firm ON World has found that 40 percent of respondents are interested in purchasing a smart watch. Of those interested in smart watches, 30 percent would most like to use their smart watch for fitness, and 18 percent would use the device primarily for health applications. Twenty-nine percent of smart watch users likely would use the watch for activity tracking.

"In the near term, smart watches will add momentum to the growing ecosystem of mobile apps and health and fitness devices," an ON World announcement says. "Long term, however, smart watches will disrupt many dedicated health and fitness products."

Females respondents to the survey were particularly interested in fitness applications--such as activity tracking and speed sensing--while males were more interested in using the smart watch for blood pressure and heart rate monitoring. Announcement