WebMD acquires provider search tool Vitals.com, MediQuality.com

Consumer health information website WebMD has acquired several new online health tools, the company announced on Thursday. (Getty/AntonioGuillem)

Consumer health information website WebMD has acquired several new online health tools, the company announced on Thursday.

Among its latest deals, New York-based WebMD acquired the Vitals Consumer Services Division, which includes Vitals.com and UCompareHealthCare.com from Lyndhurst, New Jersey-based MDx Medical.

The deal also includes MedHelp, a collection of online patient-to-patient communities to allow conversations around hundreds of medical conditions. The terms of the deal were not released.

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The company also announced it acquired MediQuality, an online provider of information for healthcare professionals in Belgium, the Netherlands, and Luxembourg that nets about 50,000 physician and other healthcare professional leaders a month.

The acquisitions come just more than a month after WebMD bought business-to-business publishing company Jobson Healthcare Information, which focuses on the pharmaceutical and eye care markets. Officials did not release the terms of that deal either.

It also comes as WebMD launches its new financial literacy platform iGrad’s Enrich.

WebMD is owned by El Segundo, California-based Internet Brands. It was acquired by Internet Brands-parent company KKR for $2.8 billion in 2017

The company said it has been investing in expanding its provider capabilities since. The WebMD Health Network includes WebMD Health, Medscape, MedicineNet, eMedicineHealth, RxList, Medscape Education, OnHealth and other owned WebMD sites.

Officials said the latest deal to combine online healthcare directories between WebMD and Vitals' networks will generate more than 10 million monthly visits. 

"We plan to quickly open our combined platform to providers, provider networks and other health systems that are seeking to drive new patients into their practices," said WebMD CEO Steve Zatz, M.D., in a statement. 

In 2013, WebMD acquired patient portal technology vendor Avado. Officials said at the time the Affordable Care Act was creating new opportunities for revenue growth in its existing lines of business, as well as new revenue streams. It also announced a strategic collaboration with Qualcomm. WebMD also bought out activist investor Carl Icahn's stake in the company for $177.3 million in 2013.

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