Six Physician Organizations Appoint MassMedia’s Health Marketing Division to Oversee Communication Outreach Initiatives

LAS VEGAS--(BUSINESS WIRE)-- Paula Yakubik, managing partner of MassMedia Corporate Communications, a full-service public relations, advertising and marketing communications agency, announced today the company has been appointed to health care marketing initiatives by Nevada Spine Clinic, Women’s Cancer Center of Nevada, Cardiovascular Surgery of Southern Nevada, Jeffrey Lake, M.D., Reno Gynecology and Reno Cosmetic Gynecology.

"We’ve spent the last 13 years creating effective, distinctive, award-winning campaigns for our clients,” said Yakubik. “We’re looking forward to putting our healthcare expertise to work for all of the new clients we’ve recently added to our roster.”

The Nevada Spine Clinic is a state-of-the-art facility providing comprehensive care to patients with neck and back disorders. MassMedia will be redesigning Nevada Spine’s website and handling public relations programs for the clinic.

The Women’s Cancer Center of Nevada is a recognized leader in the aggressive fight against gynecological cancers, including ovarian, breast and uterine cancer. MassMedia has been retained to strategically develop and coordinate all public relations and marketing initiatives for the practice. This includes branding, media relations, community outreach, social media platforms, online brand management and website development.

The Cardiovascular Surgery of Southern Nevada (CSSN) specializes in a range of surgery in the cardiac, thoracic and vascular areas. CSSN’s team of knowledgeable and experienced specialists has performed thousands of successful procedures. MassMedia redesigned CSSN’s logo and is currently developing collateral material and redesigning their website.

Dr. Jeffrey Lake specializes in colorectal surgery and is based in Encino, CA. MassMedia will develop collateral materials and a newsletter for his new independent practice.

Reno Gynecology has one of the most experienced minimally invasive practices in the United States, performing thousands of procedures each year. Its aesthetic surgery practice, Reno Cosmetic Gynecology, offers delicate surgical procedures with the highest standards of integrity and quality care. Both offices have retained MassMedia for website design, community relations, media placement and social media platforms.

ABOUT MassMedia

Throughout the last 13 years, MassMedia Corporate Communications has provided clients across the southwest with proven marketing strategies that generate measurable results. In 2008, the firm launched its Healthcare Marketing Division with a focus on working with a variety of large and small healthcare companies as well as physicians’ groups. The firm believes in an integrated marketing approach to reach audiences and patients which includes strategic communications planning, social media, media relations, website development, online marketing services, advertising and brand development. To learn more about MassMedia’s Healthcare Marketing Division, visit


MassMedia Corporate Communications
Kassi Belz, 702-433-4331
[email protected]

KEYWORDS:   United States  North America  Nevada

INDUSTRY KEYWORDS:   Practice Management  Health  Hospitals  Communications  Advertising  Marketing  Public Relations/Investor Relations  General Health