Medical Insurer Offers Strategic Communications, Crisis Management Services to Policyholders

MINNEAPOLIS--(BUSINESS WIRE)-- MMIC Group, the Upper Midwest’s leading provider of medical professional liability insurance to physicians, hospitals and clinics, announces today its affiliation with Rotenberg Associates LLC, a Minneapolis-based strategic communications firm specializing in crisis and critical issues strategy and communications. Through this unique association, MMIC Group will provide its policyholders with media relations, crisis management and strategic communications services for certain qualifying events.

When hospitals or medical clinics face an adverse event, careful management of the critical issue and expert strategic communications with stakeholders – including the media – are essential to protecting patient health and safety, while ensuring that the provider’s business operations continue without disruption.

“This new and innovative affiliation will provide a valuable service to all MMIC Group clients and is specifically designed to assist our clients in handling their most sensitive issues,” said Julie Stafford, Vice President of Sales, Marketing and Communications. “We are proud to be among the first in our industry to offer this valuable benefit to our policyholders,” she added.

Rotenberg Associates, led by veteran media attorney Amy Rotenberg, along with Stacy Bettison, an experienced litigation attorney, provides complex, high-stakes communications and strategic planning for businesses, organizations and individuals, with significant experience in health care and provider-related issues. The firm has handled numerous high-profile matters, including medical malpractice and product liability trials and verdicts, infection control breaches, hospital and clinic crises and critical issues, provider and staff malfeasance, product recalls and revaccination programs, state and federal regulatory investigations and disciplinary proceedings, HIPAA violations, and local, regional and national media relations.

About MMIC Group

MMIC Group provides physicians, clinics and hospitals in the Upper Midwest with medical professional liability insurance, including exceptional risk management services that promote safety and minimize risk. As a leader in the technology products and services field, MMIC's Health IT division provides expertise in helping health care providers stay on top of their technology needs to ensure their practices are efficient, cost-effective and enhance patient safety. Headquartered in Minnesota, MMIC Group also has offices in Iowa and Nebraska.

For more information about this innovative new program or MMIC Group services, contact J. Retzer at 952-838-6700 or [email protected].


MMIC Group
J. Retzer, 952-838-6700
E-mail: [email protected]

KEYWORDS:   United States  North America  Iowa  Minnesota  Nebraska

INDUSTRY KEYWORDS:   Technology  Data Management  Health  Hospitals  Professional Services  Insurance  Communications  Public Relations/Investor Relations