The New Digital Out-of-home Network Will Comprise Over 500 Rigla Pharmacies Across Russia
MOSCOW and MONTREAL, Oct. 5 /PRNewswire/ -- Adissy, one of Russia's largest digital signage integrators and distributors, has selected BroadSign International as the provider of software for managing digital screens in over 500 Rigla pharmacies across Russia.
The chain-wide deployment will start with a 10-store pilot that will be used to optimize network setup and validate content strategy.
Depending on the size of location, each Rigla pharmacy will be equipped with 2 to 8 screens ranging from 24" to 42" in size.
According to Alexander Pivovarov, CEO of Adissy, the 3.5-minute-long content loop will consist of 10-25-second spots that will advertise the pharmaceutical products available in the store as well as announce internal promotions or sales. Rigla will handle advertising sales while Adissy will operate the network.
Adissy is using AOpen media players for this deployment.
"The network of digital screens will allow Rigla to reduce the costs usually incurred by traditional in-store advertising and at the same time make communication with their customers less intrusive and more effective for promotions, up-selling and cross-selling," said Alexander Pivovarov.
Rigla has been expanding rapidly in recent years, acquiring existing pharmacy chains and building new stores throughout Russia.
"Russia is a vast and attractive market, but it is very difficult to penetrate without a trusted local partner," said Brian Dusho, CEO of BroadSign International. "Adissy is a long-established, highly qualified operator and hopefully Rigla deployment is just the start of our collaboration."
Pharmacy chain Rigla was founded in 2001 and owns 578 pharmacies in 25 regions of Russia. For more info, visit: http://www.rigla.ru
As one of the top experts in the field, Adissy offers a full range of solutions for deploying digital signage networks, from business strategy to hardware, software, network operations and managed services. Adissy is the official distributor of AOpen, BroadSign, FriendlyWay AG and other quality vendors. For more info, visit: http://www.adissy.ru/
BroadSign International Inc. is the worldwide provider of the premier software platform for digital signage networks. BroadSign's technology resolves the challenges facing modern digital signage networks: the need for acceptance by the mainstream advertising community, time to market and the need for full campaign execution functionality, accountability and true scalability. The software enables operators to target out-of-home audiences, sell network airtime, reliably play back scheduled content on each screen, and account for campaign performance. Various levels of managed services are included in the per-player monthly license fee, depending on the subscription package.
BroadSign also provides cross-network campaign execution for DOOH media aggregators via its Open API platform.
BroadSign combines extensive expertise in digital signage software, media, advertising, and information technology, and is a member of the Digital Place-based Advertising Association (DPAA), OVAB Europe, OAAA, the Screen Media Association, Digital Signage Federation and CODA. Over 400 digital signage networks in 25 countries run on BroadSign platform. The company's corporate office, Operations, Support and Development facilities are in Montreal, Canada. To acquire a BroadSign software subscription, email: [email protected]
Tel: +1 514 399 1184
For more, visit http://www.broadsign.com
SOURCE BroadSign International Inc.