Anthem’s new digital hub offers all-in-one platform for benefits, claims and wellness data

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Anthem will put its one-off digital offerings onto a single platform to drive member engagement.

Anthem is rolling out a new digital platform for employers that brings together disconnected health and benefits data to provide personalized guidance to members and help employers control healthcare costs.

The new platform, known as Engage, includes health plan and benefits data, individual clinical and claims information, as well as data pulled from wellness apps. The insurer is launching the new service to large groups in California and Colorado as well as national accounts consisting of multistate employer groups with 5,000 or more employees, primarily headquartered in an Anthem service area.

The platform will be available to employers beginning in January. Anthem says 20 national accounts have already signed up for the platform.

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Engage also provides a single digital hub for all of Anthem’s clinical and wellness offerings that range from telehealth services to alerts for missed lab tests and support programs for patients with chronic illnesses. The wellness aspects of the all-in-one service will be accessible to employees that aren’t enrolled in a company’s benefits plan.

“Rather than contending with a myriad of one-off digital offerings that address only small portions of their health benefits and healthcare or fitness data, Engage brings together an individual’s health and benefits into one location, empowering employees with information and support for better health and better health care decisions,” Brian Ternan, president of commercial business at Anthem Blue Cross, said in an announcement.

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Anthem has made a number of significant investments in digital innovation over the last several years, including its Innovation Studio, which opened in 2016 to pilot new tools that can drive down costs and improve the customer experience. Last week, the insurer announced it was building a new technology center in Atlanta to house more than 3,000 health IT professionals.  

Broadly, the payer industry is preparing to invest heavily in new digital tools in the coming years. A survey released earlier this year indicated 58% of payers were actively executing digital transformation initiatives.