Over the past two years, approximately one-quarter of Americans used telehealth at least once. The largely pandemic-driven demand was quickly met by new direct-to-consumer models, a variety of technology and solutions for remote care, or simply one-on-one patient-doctor communication over audio, video, or messaging.
Successes and challenges, this first wave of telehealth taught us lessons on the nature of healthcare and gaining a competitive advantage with digital health.
Healee, providing highly configurable digital health technology for teleheath, digital check-in and scheduling, is leveraging those learnings and offering a new solution category called “deep white label”. A digital health deep white label enables healthcare organizations to quickly launch ready infrastructure for telehealth, digital check-in, and scheduling, configured to custom workflows and branding.
Trends indicate that simply facilitating access does not guarantee adoption. Among the barriers to telehealth success have been the lack of interoperability between systems and an inefficient fit with organizational workflows. Healthcare organizations will now be able to build upon both virtual-first and hybrid models, with a renewed focus on organization-wide adoption and the entire care continuum.
The need for a customizable digital health solution
After working with over 5K physicians and facilitating over 4.5M appointments and 150K virtual visits with Healee’s core solution, the company decided to shift gears and offer its advanced technology as a deep white label. Customers with diverse virtual care models required more flexibility with feature selection and personalization in order to:
- Offer a fully branded patient experience
- Enable unique organizational workflows
- Modify or build features for niche use cases
Branding and validated features ensure user trust
In the digital health space, a unified brand experience and a well-tested feature set are key to positioning your company as a legitimate player. There’s nothing worse than compromising user trust by a disconnected brand experience such as jumping to third-party sites or uploading sensitive personal data using an unreliable service.
A fully branded white label solution becomes a seamless part of your website with a dedicated secure infrastructure and custom-branded URLs for all apps. Customers get a solution that looks custom-built in-house, with full control over future scaling opportunities.
Fitting clinical workflows is key to adoption
Digital health technology is supposed to increase productivity and improve business processes. However, poorly implemented technology can lead to user apathy, and fewer clinicians using it.The configurability options of a digital health deep white label span from how you accept patients, to how you coordinate care, to how you treat specific medical conditions.
Feature tweaks allow for future growth
Digital health is ever-evolving, with business requirements and legislation constantly changing. Each specialty or business model has distinct needs that may require extending the core feature set. For example, you might be operating in a niche therapeutic area, which requires a very specific step of the patient journey. In other cases, you may need to modify how you perform a task due to compliance reasons.
With a deep white label, if any functionality is not readily available as part of the initial set, it can be added as a new feature to accommodate your use case.
Healee’s deep white label market momentum
Healee’s new solution gained market momentum in the U.S. with over a dozen customers in under a year. Current applications span from traditional healthcare to niche services in wellness, behavioral health, chronic and palliative care, COVID consultations, and many more.
In August 2022, Healee raised $2M in a seed round led by Nina Capital, with the participation of Calm/Storm Ventures, KAYA VC, and existing investor Eleven Ventures, to fund U.S. expansion and technology development.
The deep white label approach offers Healee customers improved technology ROI from scaling resources and saving on maintenance. Just ask Perci Health, who were able to set up their platform in three months, with their complete brand identity and custom workflows. Based on Healee’s implementation, Perci Health managed to raise a $1.75m seed round to grow their cancer care service.
“We are already seeing the demise of wide-reaching, generic telehealth where providers see random patients they don’t know. Patients are still looking for the stability of an established relationship, while clinicians strive to provide personalized care paths. Healee’s strength is in empowering every healthcare organization with the best possible technology to be successful in their own domain.” said Hristo Kosev, CEO and co-founder of Healee.
For learning more about Healee’s deep white label approach, read the white paper “7 Surprising Benefits that Deep White Label Brings to Digital Health”.