Health Tech

Let Doctors Be Doctors With Better Patient Data

Over the last decade, technology has allowed for advancements in the way we diagnose complex diseases, transmit large datasets, and manage patient health records. But technology has also become so much of a burden that doctors are leaving the profession because of it.

It is time we help providers get back to doing the job they love.

Providers are trained to diagnose and treat patients, not stare at a monitor to decipher insurance codes or calculate patient costs. Unfortunately, the AMA found that providers are spending upwards of two hours in the EHR for every one hour of patient care.

When looking at prescribing processes specifically, a recent RxRevu survey found that 77% of providers must change, manage, or resend a prescription order once it has already been sent to the pharmacy. Additionally, a study featured in JAMIA found that prescribers had to click anywhere from 14 to 62 times to complete a simple medication order. In order to reduce this type of unnecessary burden, providers need better, more trustworthy data, delivered when it matters most.

Real-Time Prescription Benefit (RTPB) – one type of embedded workflow solution that brings pharmacy coverage data to the EHR – has been adopted by thousands of health systems, hospitals, and clinics across the country. This technology can deliver actionable data to provider workflows so that they can seamlessly select the best care options for their patients.

We know medication adherence is highly dependent on a patient’s ability to afford their treatment plan. RTPB technology empowers providers to have conversations with patients about cost, while reducing the administrative burden to do so.  Instead of asking providers to manually search for pricing data, RTPB allows them to easily discuss which medications are covered under each patient’s plan based on the drug they want to order – something that was previously impossible because of the sheer volume of health plan variations and ever-changing prescription costs.

With accurate data at the point-of-care, providers can also switch to on-formulary alternatives that are not restricted, allowing teams to avoid prior authorization processes which can take up to 16 hours a week - time that could be better spent interfacing with patients.

RxRevu, the leading Real-Time Prescription Benefit solution provider, leverages advanced logic and clinical guidelines to normalize coverage data and display the most consistent and actionable results in every patient encounter. RxRevu has built a trustworthy solution that allows providers to effectively leverage the information displayed and be singularly focused on the care encounter.

A primary care provider who actively leverages RxRevu’s EHR-integrated solution recently shared a story in which he was able to save a mother $200 a month on her child’s inhaler. After hearing that there was a covered option with a $0 copay, the mother broke into tears. In an instant, this provider was able to view a cost-effective medication option without leaving the prescribing workflow – allowing him to establish a deeper connection with the patient and have a meaningful conversation about the best care option.

“There is an undue burden on doctors to figure out a patient’s prescription regimen from all of the available combinations,” RxRevu founder Carm Huntress said in a recent interview. “That’s not a human endeavor, it’s a computational endeavor. We’re now able to minimize the universe of options down to a small set so the doctor can focus on what matters… the patient.”

To learn more about how RxRevu’s integrated solutions are improving provider workflows and driving positive patient outcomes, visit

The editorial staff had no role in this post's creation.