Dual-eligible members are one of the fastest-growing and most complex segments in Medicare Advantage, yet many health plans continue to struggle with engagement, retention and alignment. In this episode of Podnosis, Darin Buxbaum, co-founder and CEO of Wider Circle, explains where traditional approaches fall short and why trust is often the missing link. Fragmented enrollment, misaligned incentives and transaction-based sales models, he says, can undermine both member experience and plan performance.
Buxbaum also outlines why urgency is increasing as CMS moves toward exclusively aligned enrollment and what is at stake for plans that delay action. He points to community-powered engagement models that combine social connection with measurable outcomes, supported by peer-reviewed research and real-world results. By leveraging peer advocates and local community support, plans can reduce churn, close care gaps and improve outcomes at scale.
Listen to the full interview to hear practical strategies for stabilizing dual-eligible members, building trust before enrollment and creating long-term value for both members and health plans.
The editorial staff had no role in this post's creation.