Nextera Healthcare wants to be known for innovative healthcare. But among its marketing materials, Nextera also blares its focus on "old fashioned" caring.
It sounds like a strange dichotomy, but Nextera officials insist it’s not.
The first direct primary care provider in Colorado charges a flat monthly Netflix-like fee that typically ranges from $60 to $70 for its complete primary care services, eliminating copays and other limitations often imposed by traditional health plans. It’s a model for delivering primary care that gives patients greater access to physicians, more one-on-one time with doctors and other members of the care team, and, in turn, promises better health outcomes.
Nextera has grown to include more than 35 locations nationwide, including clinics and medical offices in Colorado, Iowa, Nebraska, Wyoming and Michigan, as well as East Coast locations in Florida, Maryland and Virginia.
Direct primary care is a model that has a growing appeal among doctors who are tired of dealing with health insurance companies, want to spend more time with their patients than the typical 15- or 20-minute office visit and want relief from the strain of seeing 35 patients a day to maintain profits in a fee-for-service environment.
Headquartered in Colorado, Nextera was founded in 2009 by its CEO, Clint Flanagan, M.D., a board-certified family medicine doctor, who has called the healthcare industry a “dysfunctional and crazy ecosystem” that is burdensome for patients to navigate. “The physicians and providers in our network are committed to bringing the human element back to the healthcare experience,” Flanagan has said.
The big idea: Direct primary care for everyone
Headquarters: Longmont, Colorado
CEO: Clint Flanagan, M.D.
Funders/Funding raised: No outside investors and no debt. Dr. Flanagan is 100% equity owner of Nextera Healthcare.
Average annual revenue: Declined to disclose
Fierce insights from Nextera CEO Clint Flanagan, M.D.
FierceHealthcare: What is your best piece of advice for launching a healthcare company that challenges the status quo?
Clint Flanagan: Where there are challenges, there are opportunities. The healthcare ecosystem in the U.S. is ripe for innovation, as much of what exists is dysfunctional and costly. That being said, if you are wanting to disrupt (for the right reasons—in our case those reasons were/are patients and physicians), make sure you are willing to devote significant time, energy and resources. I’d also say you have to be comfortable with the five “P’s”: persistence, perseverance, patience, pain and passion.
FH: What is the failure you’ve learned the best lesson from?
CF: Make sure and align yourself with people and partners that are trustworthy.
FH: What is one change you predict in healthcare that people wouldn’t expect?
CF: Being able to have an excellent, affordable, strong relationship with your primary care physician—where your physician is helping with your health and wellness in a proactive way throughout your life. The unparalleled access and incredible care will come from (and is coming from) direct primary care physicians.