Known to followers as: KevinMD
What it is: Started in 2004, KevinMD is a platform where physicians, advanced practitioners, nurses, medical students, and patients share their insight and tell their stories. In other words, Pho gives clinicians a voice. Beyond social media, Pho is also the co-author of "Establishing, Managing and Protecting Your Online Reputation: A Social Media Guide for Physicians and Medical Practices."
Where to follow: Find him on Twitter, Facebook and LinkedIn.
Subscribers: He has a combined 574,000 followers including more than 290,000 on LinkedIn.
Advice for those getting started in healthcare social media: "Define your goals first. For instance, do you want to use social media to educate patients, define your online reputation, or advocate for change? Once you set your goals, find the social media tools that best meet them."
Most influential post to date: "Making pain a vital sign caused the opioid crisis," which got more than 276,000 shares, and "It’s time to ban productivity from medicine" with 275,000 shares. "Both topics resonate with my physician audience. Oftentimes, policy experts and decision-makers in mainstream platforms don't understand the issues confronting those on the front lines in healthcare. By giving a prominent platform and voice to front-line physicians, we are able to articulate and amplify the issues that really matter."
Social media no-no: "Know that whatever you post online is permanent and broadcasted out to the world. So think before you post, and ensure you're not disclosing private patient information, or anything that may potentially come back and haunt you later on."