4. "Hope. Care. Cure."

by Zack Budryk

"Hope. Care. Cure."
Healthcare organization:
Seattle Children's Research Institute
Format: Video

This series of ads, co-created by the Seattle-based ad agency Copacino + Fujikado, highlights the three eponymous values of the Seattle Children's Research Institute. This is one of the more succinct campaigns, with the shortest spot coming in at 16 seconds and the longest only a minute, but it manages to combine powerful imagery (like the patient on a tricycle around 0:22) with an approach that uses brevity to leave the viewer wanting to learn more, while avoiding that irritating "but what does your company even DO?" effect.

4. "Hope. Care. Cure."