Humana has made a minority investment in Healthpilot, an AI-enabled platform that makes it easier for people to search for and enroll in Medicare plans.
The MA insurer made the investment through its payer-agnostic brokerage unit, according to an announcement. The funding aims to back both firms as they push toward a more transparent and efficient member experience. Financial terms of the investment were not disclosed.
Healthpilot will continue to operate as a payer-agnostic platform that offers consumer-specific guidance that assists potential enrollees in finding plans that meet their individual needs, according to the announcement.
David Dintenfass, president of enterprise growth at Humana, said the investment is a key step in the company's strategy around digital and "underscores our commitment to leveraging cutting-edge technology to further enhance payer-agnostic, omnichannel broker capabilities."
"Healthpilot’s platform provides a more personalized and simpler digital enrollment experience for seniors, and we are excited to improve the education, shopping and enrollment experiences for customers that purchase Medicare products from Healthpilot," Dintenfass said. "By leveraging Healthpilot’s advanced analytics and AI, beneficiaries can be paired with plans that best meet their needs, thereby enhancing their overall healthcare experience."
Healthpilot's model is built from research conducted by co-founder Jonathan Kolstad, Ph.D. It uses a consumer's health profile, provider preferences, pharmaceutical needs and cost requests to match them to Medicare plans. In most cases, these users are able to apply for the plan of their choice without assistance from Healthpilot's support team.
“We are pleased to have the opportunity to collaborate more closely with Humana," said Seth Teich, CEO of Healthpilot, in the release. "Their financial investment will fuel our ambitious goals of improving our customer product experience, growing our brand online, accelerating data analytics, and enhancing our AI capabilities. These advancements will allow us to better serve the millions of seniors in need of a simplified digital shopping experience.”