Flume Health lands $30M to scale individualized health plan offerings

Flume Health, a digital health plan administrator, has raised $30 million in a funding round.

Optum Ventures was the lead investor with participation from Cigna Ventures, Route 66 Ventures, Accomplice, Founder Collective, Primary Venture Partners and ERA’s Remarkable Ventures Fund. The series A round brings the total raised to date to $40 million, according to the company. Flume plans to use the funds to scale its offerings, it said.

Flume aims to enable payers or providers to build personalized healthcare plans for any population. It hopes to provide customized coverage that addresses culture and identity or specific health conditions, or includes more local provider options. Through its platform, it combines plan administration, vendor integration and member data management to launch custom health plans in six months or less, it advertises. 

“Flume’s focus on simplifying health plan design and management is critical to helping create health plans that truly fit the lifestyle and needs of consumers,” said Jon Sklaroff, principal at Optum Ventures, in a press release. “We believe their health plan administration tool, built on a modern digital architecture, will enable companies to deliver individualized health plans and personalized healthcare at scale.”

In 2021, Flume launched its health plan as a service operating system. Powered by Flume, Firefly Health, a virtual-first primary care startup, recently went to market with a health plan within six months, Flume claims. Hue Health, a value-based advanced primary care practice, also relies on Flume, the company said.