Anthem has partnered with Happify Health to offer a slate of new digital tools for women's health.
Happify's platform is based on "sequences," or digital experiences that it uses to support specific medical conditions. These sequences combine evidence-based digital therapeutics, online communities, coaching and tailored local resources in one unified platform.
Happify's sequences are able to integrate with existing systems and solutions for ease of navigation, according to the announcement.
“As a mother to three, I felt what all moms feel—that pregnancy is a roller coaster ride, from preconception to postpartum care,” said Bryony Winn, president of health solutions at Anthem, in a statement. “Our partnership with Happify is about improving every aspect of the pregnancy experience—whether it pertains to physical or behavioral health—and meeting all the various needs of moms.”
Happify Health aims to bridge the gaps on some of the mental health challenges unique to women, according to the announcement. For example, data from the National Center for Health Statistics suggest that women are nearly twice as likely to suffer from depression compared to men.
About 1 in 8 women struggles with postpartum depression, according to data from the Centers for Disease Control and Prevention.
Anthem will also collaborate with Happify to develop a sequence for maternal health, in which eligible members can access Happify's online pregnancy community, connecting them with mental health experts, obstetricians and others. They can also use certain digital therapeutics for pregnant women, including one addressing mental health needs during pregnancy.
The insurer plans to make the pregnancy sequence available to eligible members in affiliated health plans in certain markets toward the end of the year.
“We are thrilled to partner with Anthem and continue to support women’s health journeys and ultimately create better health outcomes,” said Ofer Leidner, president of Happify Health, in a statement. “Many of Anthem’s affiliated health plan members will have access to personalized, science-based care solutions to improve health and well-being across the continuum of the care journey—from digital therapeutics and coaching to community support.”