Word & Brown Provides Texas' Health Insurance Brokers Five Tips to Increase Their Medicare Business

<0> Word & Brown General AgencyAllan Rahn714-567-4596 </0>

Starting this month Texas’ more than 3 million Medicare-eligible individuals will be making their annual healthcare selections and determining whether or not their current coverage is working for them. Their options include traditional Medicare (with or without a supplemental plan); remaining on their existing Medicare Advantage plan; or switching to another plan whose benefits, provider network and costs better match their needs.

Many seniors will be turning to health insurance brokers to help with this important decision, both during the annual enrollment period beginning this month as well as throughout the year for the more than 10,000 Americans who turn 65 every day. For these reasons has provided brokers five tips to help them expand their Medicare business portfolio, whether or not they have ever sold Medicare before. Word & Brown has over 30 years of expertise in delivering health benefit solutions to Americans through licensed brokers and is the nation’s leading developer and administrator of consumer-choice exchange models.

“Medicare Advantage plans continue to grow in popularity, and today a record 13 million Americans are enrolled in such plans,” said Gregg Ratkovic, senior vice president of Word & Brown’s Individual Division. “With Texas’ senior population ready to make their decisions for 2013, now is the right time for the state’s health insurance brokers to make sure that they are part of this expanding marketplace opportunity.”

According to Ratkovic, Texas’ brokers will be best positioned to thrive in the Medicare marketplace by doing the following:

“Seniors consume healthcare resources with greater frequency than their younger counterparts; and, as a result, the decision of which insurance to purchase is of heightened importance to them,” said Ratkovic. “At the end of the day, it is the broker, more than anyone else, who can provide these seniors information and recommendations needed to make well-informed decisions. Those brokers who are prepared to do that will end up winners in the end.”

For nearly 30 years, the Word & Brown General Agency has helped brokers strengthen and maintain their existing client relationships and prospect for new ones. For further information on how Word & Brown helps brokers grow their Medicare, individual and family business, go to .

The Word & Brown General Agency is part of the Word & Brown Companies, which provides services through more than 50,000 brokers to nearly 60,000 employers with more than 6 million eligible employees. The Word & Brown Companies also includes: Administrators, the nation’s leader in developing and administrating employee-choice health benefit programs; CONEXIS, providing benefits solutions to clients nationwide, with expertise in COBRA and HIPAA administrative services, direct bill services, and flexible benefits administration, including flexible spending accounts (FSA) and Section 132 commuter benefits; Quotit Corporation the leading Internet application service provider for the health insurance/employee benefits industry; and Health which works with brokers and carriers to help individuals and families easily research, compare, buy and enroll in the right health insurance plan at the right price. For more information, visit .

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