INDIANAPOLIS, March 3, 2011 /PRNewswire/ -- WellPoint (NYSE: WLP) announced today that Kate Quinn has been named senior vice president and chief marketing officer.
Quinn is an industry veteran with more than 15 years of experience in corporate marketing, product development, research and intelligence, and brand strategy. She most recently served as vice president of corporate marketing for WellPoint. She held several leadership roles at PacifiCare Health Systems, The Hartford Financial Services Group and CIGNA before joining WellPoint in 2005.
In her new role, Quinn will be responsible for leading all marketing initiatives across WellPoint's business segments including brand strategy, advertising, health care reform and customer communications, and market research.
"Kate's leadership, vision and passion for putting our customers first, along with her in-depth experience, will help us deliver on our company's strategic objectives," said Brian Sassi, executive vice president, Marketing & Strategy, and president & CEO, Consumer Business for WellPoint. "She has served as the acting leader of our new integrated marketing organization for the past several months and has done an outstanding job of refining the strategic direction for our Marketing organization to help position us for success in this increasingly consumer-oriented marketplace."
Quinn received her Bachelor of Arts degree from Hunter College, City University of New York. She also holds a master's degree in business administration from the University of Phoenix.
About WellPoint, Inc.
WellPoint works to simplify the connection between Health, Care and Value. We help to improve the health of our communities, deliver better care to members, and provide greater value to our customers and shareholders. WellPoint is the nation's largest health benefits company in terms of medical enrollment, with more than 33 million members in its affiliated health plans, and a total of more than 69 million individuals served through all subsidiaries. As an independent licensee of the Blue Cross and Blue Shield Association, WellPoint serves members as the Blue Cross licensee for California; the Blue Cross and Blue Shield licensee for Colorado, Connecticut, Georgia, Indiana, Kentucky, Maine, Missouri (excluding 30 counties in the Kansas City area), Nevada, New Hampshire, New York (as the Blue Cross Blue Shield licensee in 10 New York City metropolitan and surrounding counties and as the Blue Cross or Blue Cross Blue Shield licensee in selected upstate counties only), Ohio, Virginia (excluding the Northern Virginia suburbs of Washington, D.C.), and Wisconsin. In a majority of these service areas, WellPoint does business as Anthem Blue Cross, Anthem Blue Cross and Blue Shield, Blue Cross and Blue Shield of Georgia, Empire Blue Cross Blue Shield, or Empire Blue Cross (in the New York service areas). WellPoint also serves customers throughout the country as UniCare. Additional information about WellPoint is available at www.wellpoint.com.
SOURCE WellPoint, Inc.