UnitedHealthcare Baby Blocks™ Helps Expectant Moms in Maryland Deliver Healthy Babies

  • New online, interactive incentive program reminds pregnant women and new mothers about prenatal and well-baby appointments, and provides incentives to reinforce healthy behaviors

ELKRIDGE, Md.--(BUSINESS WIRE)-- UnitedHealthcare has launched an online, interactive incentive program to help pregnant women and new mothers with prenatal and well-baby care.

UnitedHealthcare Baby Blocks (http://www.uhcbabyblocks.com) is now available at no charge to UnitedHealthcare beneficiaries in Maryland. Women who enroll in UnitedHealthcare Baby Blocks earn rewards for completing prenatal, postpartum and well-baby appointments. Once they sign up, users can access an interactive board that shows their prenatal visits and opportunities to earn rewards for following a prenatal visit schedule. UnitedHealthcare Baby Blocks enables users to track appointments and receive email appointment reminders as well as rewards for keeping the appointments. These include discount cards for clothing, teething rings and other items.

“The National Center for Child Health and Human Development reports that the preterm birth rate has increased more than 20 percent since 1990 and that one in 10 live births needs neonatal care,” said Rick Reeves, president of UnitedHealthcare Community Plan of Maryland. “With 1.6 million babies born annually dependent on Medicaid, we want to do everything we can to ensure they get the best possible start in life.”

Through its Medicaid business, UnitedHealthcare offers health care coverage to more than 2 million children in 25 markets across the country. Coverage, which varies by state, typically includes doctor visits, hospital care, immunizations, routine physical exams and prescription drug coverage. Members also have access to the nation’s largest care provider network of pediatricians and children’s hospitals.

UnitedHealthcare offers health benefits, including employer-sponsored, Medicare and Medicaid health plans, to nearly 850,000 people in the Maryland and partners with about 10,000 physicians across the state.

About UnitedHealthcare

UnitedHealthcare is dedicated to helping people nationwide live healthier lives by simplifying the health care experience, meeting consumer health and wellness needs and sustaining trusted relationships with care providers. The company offers the full spectrum of health benefit programs for individuals, employers and Medicare and Medicaid beneficiaries, and contracts directly with more than 650,000 physicians and care professionals and 5,000 hospitals nationwide. UnitedHealthcare serves more than 38 million people and is one of the businesses of UnitedHealth Group (NYSE: UNH), a diversified Fortune 50 health and well-being company.


Molly McMillen, 952-931-6029
[email protected]

KEYWORDS:   United States  North America  Maryland  Minnesota

INDUSTRY KEYWORDS:   Women  Health  Hospitals  Professional Services  Baby/Maternity  Insurance  Consumer  General Health  Managed Care