The Affordable Care Act's funding rules for state health insurance exchanges are pushing them to add customers, according to LifeHealthPRO. The exchanges need to bridge the gap between operating costs and the money they collect in user fees and exchange plan issuer assessments, as ACA rules prevent exchanges from using federal grant money to pay for maintenance and operations. To grow, exchanges need to target several new types of customers, from job hunters covered by COBRA to multiple-employer health plans. Article