Proven Success of Consumer Engagement Tools With Medicare Health Plan Members Showcased by dLife Healthcare Solutions at AHIP Medicare and Medicaid Conferences, September 9-13

Dosed multimedia interventions for members with diabetes shown to increase patient engagement and behavior change

WESTPORT, Conn., Sept. 5, 2012 /PRNewswire/ -- At the upcoming AHIP Medicare and Medicaid Conferences (Sept. 9-13 in Washington, D.C.), dLife Healthcare Solutions will highlight its multimedia self-care program developed specifically to engage health plan Medicare members with diabetes. dLife's approach to member engagement is founded on its deep understanding of and longstanding relationship with millions of people with diabetes, as well as the tools required to provide lifestyle support and drive behavior change.

As the industry shifts from a fee-for-service model to outcomes-based reimbursements, a growing number of health plans are actively seeking to increase member engagement by introducing new programs and third-party mobile health tools and applications, according to a recent Chilmark Research report.

"From a payer's perspective, some of the most important challenges they currently face include how they can effectively improve the health of their members, lower costs, and successfully identify and minimize gaps in care," said Adam Kaufman, PhD, General Manager of dLife Healthcare Solutions. "Medicare reform initiatives, the evolving role of patients in their own self-care, and the drastically rising statistics around diabetes cases in the U.S. have created the need for a program like dLife. We have a keen understanding of the obstacles facing health plans, and our approach directly addresses those needs through a program that delivers high on member engagement, behavior change, and improved health outcomes."

Among the demonstrations and results dLife will share at the AHIP Medicare and Medicaid Conference is the recent success of its partnership with Humana and the My Diabetes Path self-care program for its Medicare Advantage members. By leveraging a multi-channel, multimedia intervention that utilizes dLife's proprietary content, self-management tools, and online community, early results have indicated improvements in HEDIS scores and Medicare STAR ratings.

To schedule an interview with Adam Kaufman of dLife at the AHIP Medicare Conference, please contact Emma Ludwin, [email protected] and 203-504-8230 ext. 107.

About dLife – It's YOUR Diabetes Life!
dLife is the number-one community network and resource for millions of people with diabetes, their caregivers and healthcare providers. dLife engages this growing population in positive and proactive self-care across a variety of media channels. Its award-winning outlets include, the leading online diabetes destination, attracting more than one million unique visitors a month, and featuring the widest and deepest variety of original content and resources anywhere; dLifeTV, the only national TV series dedicated to people with diabetes, with over half a million viewers, airing every Sunday on CNBC (7 p.m. ET); popular mobile applications; as well as consumer and professional programs driving proactive diabetes self-management.  dLife has been recognized with numerous media and editorial awards.

dLife Healthcare Solutions applies evidence-based content and technology solutions built specifically for health plans and healthcare providers who want to engage their diabetes populations as consumers of their own healthcare and owners of their own condition. dLife has demonstrated positive and direct impact on health outcomes via a recently completed randomized trial performed by the Geisinger Healthcare System.

Join dLife on Facebook or follow dLife on Twitter. Watch us on YouTube.

SOURCE dLife Healthcare Solutions