Premera Blue Cross launches CareCompass360 with focus on active engagement

Premera Blue Cross has launched its CareCompass360 platform, which provides employers with a full-service employee wellness solution. CareCompass360 allows employers to manage costs, improve outcomes, maximize engagement and enhance productivity. The new approach utilizes a predictive personalization engine that leverages algorithms from member data to determine the best program for each member. Premera hopes this will lead to higher member participation. Ultimately, CareCompass360 moves away from the idea of spreading cost across populations and instead focus on active engagement, the company notes. Announcement