PetPremium Selects Hartville Group as Pet Insurance Partner

Partnership highlights Hartville's unique capabilities to set up private label pet insurance programs

CANTON, Ohio, Oct. 9, 2013 /PRNewswire/ -- The Hartville Group, a division of Crum & Forster and one of the oldest and largest pet insurance providers in the US, today announced its selection as pet insurance partner for PetPremium.

PetPremium officially launched its pet insurance program, PetPremium Pet Health Insurance, in 49 states and the District of Columbia. The pet insurance plans will be underwritten by the United States Fire Insurance Company and administered by Hartville's insurance agency.

Hartville and its agency also provide pet insurance plans under the ASPCA Pet Health Insurance program as well as the Hartville Pet Insurance, Petshealth Care Plan and Protect Your Bubble brands. As the only strategic partner for pet insurance with the ASPCA® (The American Society for the Prevention of Cruelty to Animals®), Hartville has provided ASPCA Pet Health Insurance as a private label program to US consumers since 2006.

With its flexible, feature-rich plans as well as superior operations, claims and customer service capabilities, Hartville is uniquely positioned in the pet insurance industry to offer customized private label pet insurance programs, as the strength of the ASPCA Pet Health Insurance program demonstrates.

"We're excited about this partnership with PetPremium," said Dennis Rushovich, CEO of the Hartville Group. "PetPremium's passion for pets, combined with our flexible plans and product knowledge make this a great partnership that will once again demonstrate Hartville's leadership in the pet insurance market as a partner."

Pet insurance plans that are desirable to consumers, priced appropriately based on solid actuarial data, supported by strong underwriting and administered by robust operational and claims systems take several years and substantial investment to develop. Hartville leverages its success in all of these areas to build private label pet insurance programs for new and innovative brands that can be marketed to consumers in a variety of ways, either by Hartville or by Hartville's partners.

Durham, N.C.-based PetPremium's mission is to help keep pets healthy, happy and protected. The company carefully studied the pet insurance market to find the ideal partner with whom to launch its own private label program.

"We are extremely excited about the launch of our brand new website for pet lovers and hope it will make a valuable contribution to the rapidly growing pet insurance business," said Frans Van Hulle, President of PetPremium. "We wanted to work with the best in the industry, and that's why we chose Hartville."

About The Hartville Group
The Hartville Group is one of the largest providers of pet health insurance in the US, offering pet insurance under the brand names ASPCA Pet Health Insurance, Hartville Pet Insurance and Petshealth Care Plan. As part of its strategic partnership with the ASPCA® (The American Society for the Prevention of Cruelty to Animals®) Hartville Group provides ASPCA Pet Health Insurance. The pet insurance plans are administered by Hartville's Petsmarketing Agency, Inc., subsidiary, which is authorized to sell insurance in all 50 states and the District of Columbia. Hartville is a wholly owned subsidiary of United States Fire Insurance Company, a member company of Crum & Forster. 

For more information about the Hartville Group, visit  For more information about ASPCA Pet Health Insurance, visit

Follow ASPCA Pet Health Insurance at and @ASPCAPetIns.

Media Contact:
Lisa Hockensmith
Hartville Group
Cell: 330-309-2233
[email protected]

SOURCE Hartville Group