Diversity is not about doing the right thing, it's about doing what is good for business, Crain's Detroit Business reported. "The business case is really quite simple," Tricia Keith, senior vice president of corporate secretary and services for Blue Cross Blue Shield of Michigan told Crain's. "We are a strong Michigan-based business, and we need to look and act like our customers and our members, the people who are holding the BCBS card in their wallets." Moreover, with changing demographics in the United States, diversity ensures the Detroit-based health insurer has hired the best and the brightest talent, Keith noted. Article