Massachusetts Health Connector Selects PayFlex® to Power Wellness Solution

Innovative Engagement Strategy to Drive Wellness Campaign

OMAHA, Neb.--(BUSINESS WIRE)-- PayFlex Systems USA, Inc. (“PayFlex”), a leading consumer-directed health (CDH) benefits administrator, today announced that Massachusetts Health Connector (“Health Connector”) has selected PayFlex as their wellness solution for their participating small businesses. As one of the first benefit administrators to integrate reimbursement accounts with wellness engagement, PayFlex offers an innovative, market-leading solution. Health Connector, considered the innovator and leader within healthcare reform, and an independent state agency for Massachusetts small businesses, is embarking on a new initiative to provide a comprehensive wellness program that meets the needs of its participating small businesses.

Through this agreement with the Health Connector, PayFlex and its wellness partner LiveHealthier will design and implement targeted wellness programs that will drive awareness and engagement to employees of participating small businesses. The Health Connector’s decision was based on the “one size fits one” innovative engagement strategy that was flexible and scalable to meet the needs of the participating small businesses. "Providing premium relief for small business owners is one of our top priorities. Not only can companies save money on health insurance, but they may also benefit from a healthier and more productive work force," said Glen Shor, Executive Director for Health Connector.

Wellness Programs on the Rise

Employers of all sizes are embarking on wellness initiatives to complement their consumer-directed healthcare programs. These employers understand the need to create and promote a culture of health which goes hand in hand with a consumer-directed strategy to successfully control health care costs. According to the Towers Watson Health Care Reform Survey Report, 86% of employers are planning on investing in wellness and health promotion programs over the next three years.

“Health reform has deepened employers’ commitment to health management programs that can improve employees’ well-being, and control employer and employee costs,” said Rob Butler, President of PayFlex. “We are thrilled that the Connector recognized the consumer engagement value of our wellness offerings and specifically our wellness partner LiveHealthier.”

The Health Connector will be offering its participating employers a comprehensive, packaged wellness solution that includes individual, secure portal access to all eligible employees, tailored health assessments, interactive health education including access to personalized health management tools and engaging population health challenges.

“Through the Connector, small business employers can now reap the benefits of comprehensive wellness programs that they might not have been able to get on their own,” said Mary Moslander, CEO of LiveHealthier. “Such programs create a culture of health by engaging employees in their individual wellbeing and have a positive impact on an organization’s healthcare costs.”

About LiveHealthier

LiveHealthier is a global provider of award-winning corporate health management solutions. LiveHealthier delivers innovative, highly customized programs and services through its proprietary platform and total population approach to health and wellness. LiveHealthier partners with employer groups to effectively manage health care and productivity costs by improving individual health and well-being. LiveHealthier is located in Bethesda, Maryland. For more information, please visit

About Massachusetts Health Connector

The Commonwealth Health Insurance Connector Authority is an independent state agency created by the state’s 2006 health care reform law. It helps Massachusetts residents find health insurance coverage and currently has about 200,000 enrollees in its subsidized and unsubsidized plans. For more information, please visit

About PayFlex Systems USA, Inc.

PayFlex is a leading nationwide provider of integrated incentive-based wellness programs and account-based benefits administration. With more than 20 years of experience, PayFlex provides a broad range of services to several thousand employers, processing more than $1 billion in transactions annually for nearly one million participants. PayFlex’s services include FSAs, HRAs, HSAs, Wellness Solutions, Commuter Benefits, and COBRA and Direct Billing administration. For more information, please visit or contact PayFlex at [email protected].


Susan Bambara, 860-926-4090
Director of Marketing
[email protected]

KEYWORDS:   United States  North America  Massachusetts  Nebraska

INDUSTRY KEYWORDS:   Health  Hospitals  Other Health  General Health  Managed Care