LiveOps Platform and LiveOps Agent Services Process Thousands of Calls for Annual Muscular Dystrophy Association’s Show of Strength Telethon

Adherence to the Highest Standards of Cloud Security and Proven Ability to Scale Quickly Positions LiveOps as the Most Preferred Call Center for National Fund Raising Efforts

LiveOps Platform and LiveOps Agent Services Process Thousands of Calls for Annual Muscular Dystrophy Association’s Show of Strength Telethon

<0> McGrath/Power Public Relations for LiveOpsRory Schaff, 408-727-0351 </0>

, the global leader in cloud contact center and customer service solutions, announces that for the third consecutive year it was chosen by the Muscular Dystrophy Association as the only call center to participate in the television broadcast of the annual Show of Strength Labor Day telethon, as well as to continue to take incoming calls during the re-broadcasts of the telethon. Consistent adherence to the highest standards of cloud security and access to thousands of home-based, U.S.-based, independent contractor agents positions LiveOps as the most preferred call center nationwide to accept and process credit card donations via phone for fund raising telethons.

“The planning and coordination that goes into putting an annual televised event together requires a lot of attention to detail and flexibility,” said Pete Morgan, MDA’s Executive Vice President & Chief Operations Officer. “Thankfully we have a trusted technology partner in LiveOps. They provide access to a skilled and experienced workforce of teleservices agents, as well as delivering a secure technology and proven processes. It’s a tremendous relief to know that one of our most critical success factors—the technology and people to answer those 1-800 donation calls—will be there when we need them. Our telethon was again successful thanks in part to the support we received from LiveOps.”

The 48th annual MDA Show of Strength Telethon raised $59,583,555 to benefit the Muscular Dystrophy Association. Viewers responded generously to MDA’s call for donations via the onscreen phone number, texting and online contributions.

“Whenever an organization chooses us to provide the technology and agent services required to securely accept and process credit card donations during fund raising telethons—whether it’s an annual event like the MDA’s Show of Strength or an emergency relief effort, like Hurricanes Katrina and Sandy--it’s equally exciting and humbling to get those calls,” said Sanjay Popli, Senior Vice President, Agent Services, LiveOps. “For a few years now, the MDA has chosen us to help them with this incredible event that is so well known, and an historical part of America’s Labor Day weekend. On behalf of LiveOps and our entire agent community, it continues to be an honor and a privilege to work with such an inspiring and professional organization.”

LiveOps Platform is the most scalable, cloud-based distributed contact center that offers brands the reliability, security and business agility they need to engage with their customers. Utilized by LiveOps’ community of 20,000 independent, home-based agents plus thousands of LiveOps’ customers’ agents worldwide, the platform has been battle-tested for 10+ years. Its commitment to true cloud technology, disaster preparedness and access to the largest community of home-based agents in the U.S., enables LiveOps to be the most trusted contact center provider able to ramp up in a matter of hours to assist with emergency relief fundraising efforts.

LiveOps is the global leader in cloud contact center and customer service solutions. More than 300 companies around the world, including , Symantec, Royal Mail Group, Ideal Living, and Amway New Zealand trust LiveOps’ technology to enable effective multichannel, social and mobile interactions with their customers. LiveOps' award-winning platform has processed more than 1 Billion minutes of customer interactions and managed operations for the largest US-based cloud contact center of 20,000 home-based, independent agents. With 10+ years of cloud experience LiveOps is the partner of choice for companies wanting to migrate to the cloud. Headquartered in Redwood City, California with European regional headquarters in London, UK, LiveOps supports a wide range of industries including retail, financial, health care, insurance, and high tech. For more information visit 

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