Life Gift Cards Launches Opportunities to Give Medical Procedures to Under/Uninsured Friends and Relatives:  Initial Progr

Launch Date:  January 3, 2012

COLORADO SPRINGS, Colo.--(BUSINESS WIRE)-- Life Gift Cards (LGC), producers of first-of-a-kind health and wellness gift cards for medical services, announces its national launch with an initial product offering for mammograms. Individuals can purchase gift cards online at and recipients may redeem services at several thousand locations nationwide.

“Presenting a loved one with a Life Gift Card for a mammogram is truly a life-saving gesture, especially since research proves that one in eight women is diagnosed with breast cancer,” says Harry Collins, D.O., board-certified obstetrician, gynecologist and spokesperson for LGC. "The gift card provides an opportunity for those who want to help and can afford the chance to provide medical procedures for those who can’t cover the costs.”

LGC collaborated with a leading provider of healthcare revenue, payment cycle management, and clinical information exchange solutions, to power its business model. Additional gift cards will be available for further medical services in the near future.

Health providers that accept the card will benefit from increased patient activity and services, community outreach and a guaranteed payment for services. Imaging providers, in particular, are encouraged to enroll in the program to become Preferred Providers.

Michelle Marte, founder of LGC explains, "My mother was diagnosed with breast cancer last December. Around that same time, fate brought me together with an old friend from high school, Joey Truscelli, who is the former CEO of a major healthcare electronic data interchange company. Joey is no stranger to breast cancer as he not only experienced the loss of a good friend to the disease, Sue Voges, an Illinois State Trooper who served for 22 years, but also witnessed how a mammogram provided my mother with an early diagnosis. Together we decided to build this incredible platform; mammography was a perfect place to begin.”

As the host of “Sons of the Fallen: A Live Tribute to our Military Heroes,” as well as having successfully coordinated a televised fundraiser at the Vermilion County Speedway in 2007 that honored his friend Sue, Truscelli has experience raising awareness and shedding light on the many hardships Americans face. When Truscelli joined forces with Marte, he recognized the desperate need for millions of Americans living with little or no health insurance or access to healthcare services, especially those for screenings and preventive care.

“We wanted to find a way to help,” continues Marte. “Because breast cancer was so personal to both of us, we chose to launch LGC by offering gift cards for mammograms, in the hope that individuals, friends, family and businesses will agree that there is no better gift than the gift of life.”

“This is really a labor of love, for both Michelle and me,” adds Truscelli. “Our innovative model touches the lives of so many individuals who need services but can’t afford the price tag. At the same time, it provides a venue for those who have the financial means to help others, a way of doing so.”

About Life Gift Cards

Established in 2011, Life Gift Cards was created for those that want to give the gift of health and wellness to the people they love and care about, especially those who are under or uninsured or do not have the means to stay on top of their healthcare needs. Visit


For Life Gift Cards
Jessica Day, 201-641-1911, ext. 35
[email protected]

KEYWORDS:   United States  North America  Colorado

INDUSTRY KEYWORDS:   Women  Other Consumer  Health  Fitness & Nutrition  Medical Devices  Other Health  Consumer  Medical Supplies  General Health  Managed Care