Intelimedix Introduces Tru:Inform to Help Healthcare Payers Better Communicate with Key Constituencies

Solution integrates disparate data to generate personalized, customized communications for members, providers, employers

LAKELAND, Fla.--(BUSINESS WIRE)-- Intelimedix, a leader in business intelligence and healthcare analytics, today announced the release of Tru:Inform, the company’s latest solution designed to significantly improve the member, provider and employer communication needs of health plans.

Tru:Inform allows health plan executives to send members, providers and employers custom-fit publications that are unique, specific and most importantly interactive. Each of these constituencies receives an interactive PDF (iPDF) publication that is customized to them and provides helpful information about benefits, healthcare programs, products and claims.

For health plan executives, Tru:Inform’s ability to gather and derive actionable insights from multiple data sources and data formats means that plans can create customized, mass communications quickly and cost effectively from a single platform. The interactive nature of Tru:Inform offers plan executives a new way to immediately measure engagement and behavior changes by monitoring readers’ click-through actions to various links, websites and videos.

“With Tru:Inform, health plans can create member statements in a very polished and effective manner,” said Intelimedix CEO Joel Portice. “The solution helps plan executives provide members and employers with critical information in user-friendly formats, and it ensures that recipients have a consistent brand experience regardless of the communication format -- print, electronic, or via the web. Tru:Inform gives plans another customer-centric tool to educate members and employers about specific disease management and lifestyle programs that lead to better health for members, reduced healthcare costs and increased brand loyalty.”

Tru:Inform is a file-agnostic, data aggregation tool that recognizes and collects data regardless of file format. Information on benefits, claim payments, product choices, and financial savings accounts are easily aggregated. The plans’ business rules are then applied to the generation of customer-friendly interactive publications that are unique to each reader. Publications can be sent to high-volume printers, individually emailed and securely placed on the health plan’s portal. The solution also allows for cost-effective archival and retrieval of the publication.


Intelimedix is a business intelligence and healthcare analytics leader delivering actionable informatics that reduce costs and improve the quality of care. Offering integrated solutions through a single data feed, Intelimedix’s proprietary technology leads the industry in flexibility, speed, accuracy and business value. The company’s advances in workflow automation, enterprise architecture, customer relationship management and cost containment, have made it a thought leader to follow. Intelimedix is a privately held company with strategic investment from a consortium of Blue Cross and Blue Shield licensees called BP Informatics, LLC. More information is available at


Naomi Hernandez, (863) 904-6989
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KEYWORDS:   United States  North America  Florida

INDUSTRY KEYWORDS:   Technology  Data Management  Practice Management  Health  Professional Services  Human Resources  Insurance  General Health  Managed Care