Humana and dLife Launch Multimedia Diabetes Engagement Experience for Medicare Advantage Members

Humana and dLife Launch Multimedia Diabetes Engagement Experience for Medicare Advantage Members

Humana Corporate CommunicationsAlex Kepnes, 502-580-2990orKNB Communications (For dLife)Emma Ludwin, 203-504-8230 ext. 107

(NYSE: HUM), one of the nation’s leading health care and well-being companies, announced today that it is currently rolling out a diabetes self-care program to targeted Medicare Advantage members, in partnership with .

Humana launched a pilot in August 2011 at Humana with more than 18,000 member participants. The My Diabetes Path (MDP) program successfully engaged Medicare Advantage members in a multi-channel, multimedia intervention that leveraged proprietary content, tools, and online community to promote better self-management of their and improved quality outcomes. Early results from the pilot program indicate improvements in HEDIS scores and Medicare STAR ratings.

Clinical outcomes from the pilot, based on medical claims for members enrolled versus a control group, show promising results:

In addition, since the expanded roll-out began, interest in the program has been high, with enrollments trending 20% above goal.

“Each morning, more than a quarter of the Medicare-age population wakes up to another day of living with diabetes,” said Kathryn Creech,Vice President, Quality and Consumer Engagement, Humana. “The disease itself is challenging to manage. Yet people with diabetes must also be vigilant about curbing its side-effects, such as increased risk of heart disease and stroke, kidney disease, and blindness. My Diabetes Path is an opportunity Humana is now offering to Medicare Advantage members with diabetes — to have the tools and resources to manage their diabetes better and live longer, healthier lives.”

My Diabetes Path is designed to improve awareness, engagement, and education on diabetes self-management and control. This approach allows participants to adopt and sustain effective diabetes self-care behaviors at their own pace. The program targets improvements in compliance with recommended screenings, A1C and LDL control, member knowledge about diabetes self-care, and adoption of positive self-care practices that will help members improve their health and well-being.

“We are very proud of our collaboration with Humana and to be part of their commitment to engage members with diabetes and change their self-management behaviors,” said Adam Kaufman, PhD, General Manager of dLife Healthcare Solutions. “At dLife, we see encouragement and support of self-care as an integral part of what’s necessary to improve healthcare quality. We are excited to be working with an organization such as Humana that shares our vision.”

Humana Inc., headquartered in Louisville, Ky., is a leading healthcare company that offers a wide range of insurance products and health and wellness services that incorporate an integrated approach to lifelong well-being. By leveraging the strengths of its core businesses, Humana believes it can better explore opportunities for existing and emerging adjacencies in health care that can further enhance wellness opportunities for the millions of people across the nation with whom the company has relationships.

More information regarding Humana is available to investors via the Investor Relations page of the company’s web site at , including copies of:

dLife is the number-one community network and resource for millions of people with , their caregivers, and healthcare providers. dLife engages this growing population in positive and proactive self-care across a variety of media channels. Its award-winning outlets include , the leading online diabetes destination, attracting more than one million unique visitors a month, and featuring the widest and deepest variety of original content and resources anywhere; , the only national TV series dedicated to people with diabetes, with over half a million viewers, airing Sundays on CNBC (7 p.m. ET); popular ; as well as consumer and professional programs driving proactive diabetes self-management. dLife has been recognized with numerous media and editorial awards.

applies evidence-based content and technology solutions built specifically for health plans and healthcare providers who want to engage their diabetes populations as consumers of their own healthcare and owners of their own condition. dLife has demonstrated positive and direct impact on health outcomes via a recently completed performed by the Geisinger Healthcare System.

For more information about dLife, visit . Join dLife on or follow dLife on . Watch us on .