How health insurers can adapt to the rise of consumerism

To adjust to the rise of consumerism in healthcare, the traditional "power players"--providers and payers--must embrace the fact that they are no longer the only ones in control, according to a report from the Healthcare Performance Management Institute (HPMI). For their part, health insurance companies must place an unprecedented emphasis on consumer engagement given the wide variety of consumer-focused health management tools, products and services, Anthem Staff Vice President Dan Newton said in the report. After all, "for the first time, millions of Americans are shopping for health insurance just like they do for other goods and services," Bob Karch, M.D., executive director of HPMI, says in a statement. Article

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