Highmark Launches New Website to Communicate Commitment to Preserving Health Care Choice in Western Pennsylvania

PITTSBURGH, Aug. 2, 2011 /PRNewswire/ -- Highmark Inc. today launched www.highmarkchoicematters.com, which provides important information on Highmark's commitment to preserve health care choice in Western Pennsylvania for individuals, employers, seniors and physicians.

Recent news stories regarding Highmark's contract with the University of Pittsburgh Medical Center and the viability of the West Penn Allegheny Health System have raised concerns throughout the Western Pennsylvania community. The purpose of this new website is to provide answers and updated information to many questions.

"Highmark is committed to preserving health care choice in Western Pennsylvania," said Deborah Rice, executive vice president of Health Services at Highmark. "We are pleased to share our new website as an efficient, user-friendly and centralized hub to deliver information to the community."

About Highmark Inc.

Highmark Inc., based in Pittsburgh, is an independent licensee of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield plans. Highmark serves 4.8 million members in Pennsylvania and West Virginia through the company's health care benefits business and is one of the largest Blue plans in the nation. Highmark has 19,500 employees across the country. For more than 70 years, Highmark's commitment to the community has consistently been among the company's highest priorities as it strives to positively impact the communities where we do business. For more information, visit www.highmark.com.

Highmark Inc. is an independent licensee of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield Plans. For more information, visit www.highmark.com.

SOURCE Highmark Inc.

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