HealthAmerica’s Pennsylvania Medicaid Contract Begins Enrollment in Southwestern Pennsylvania

HealthAmerica’s CoventryCares Medicaid expansion grows to western Pennsylvania

PITTSBURGH--(BUSINESS WIRE)-- HealthAmerica Pennsylvania, Inc., announced that CoventryCares™, a Pennsylvania HealthChoices Managed Care Organization, is now available for Medical Assistance consumers in the Commonwealth’s HealthChoices Southwest Zone. The HealthChoices Program is the name of Pennsylvania's mandatory managed care program for Medical Assistance consumers.

Approximately 300,000 HealthChoices consumers in Allegheny, Armstrong, Beaver, Butler, Fayette, Greene, Indiana, Lawrence, Washington and Westmoreland counties will have the option to choose CoventryCares™ to provide their Medical Assistance benefits starting April 1, 2012.

This contract expands HealthAmerica’s CoventryCares™ program into 10 additional counties in Pennsylvania. CoventryCares™ currently offers health care coverage to approximately 17,000 HealthChoices members in Bucks, Chester, Delaware, Montgomery, and Philadelphia counties in southeastern Pennsylvania.

“We are honored to be offered as the only new entry into this region and to offer access to high quality health care to Medical Assistance consumers in Pennsylvania," said Mary Lou Osborne, chief operating officer for HealthAmerica. “This affords individuals a broader choice when selecting their health care plan for them or their families.

“Many individuals can now select coverage from a company that understands Pennsylvanians because it has been serving them through many different products for more than 37 years. We look forward to a long and successful partnership with the Pennsylvania Department of Public Welfare and other state agencies."

Osborne said that in addition to working closely with providers, HealthAmerica is reaching out to Medical Assistance consumers through a campaign supported by traditional advertising and branding activities.

“We see ongoing opportunities to serve our members through early intervention programs, immunization and well baby programs, and other medical management programs that encourage enrollees to take an active role in their family’s health,” said Osborne. “Our staff stands ready to engage the community and work to improve health outcomes.

CoventryCares™ will provide case management services to its HealthChoices consumers. These services are an integral part of its program to address the critical health care needs of HealthChoices consumers and help to ensure that members access needed health care services. Programs to improve outcomes for high-risk pregnant women and members living with chronic illnesses such as asthma, diabetes, and heart conditions are just some of the programs that will be available to CoventryCares™ members.

About CoventryCares™ and HealthAmerica

CoventryCares™ from HealthAmerica is a Pennsylvania Medicaid Managed Care Organization serving Allegheny, Armstrong, Beaver, Bucks, Butler, Chester, Delaware, Fayette, Greene, Indiana, Lawrence, Montgomery, Philadelphia, Washington and Westmoreland and counties. For information visit

Providing health care benefits since 1975, HealthAmerica ranks among the highest rated health plans in the nation for HMO and POS plans by the National Committee for Quality Assurance.* Its Medicare plan, HealthAmerica Advantra, ranks 24 out of 341 Medicare plans evaluated nationwide, ranking second in the state and among the top 25 health plans in the nation.* HealthAmerica provides a range of traditional and consumer-directed health insurance products, including self-funded, Medicare, Medicaid, indemnity, nongroup, and pharmacy plans. It currently has "Excellent" accreditation by the National Committee for Quality Assurance for its commercial HMO, POS, and Medicare plans. HealthAmerica’s corporate offices are in Harrisburg, Philadelphia, and Pittsburgh, Pennsylvania. For more information, visit HealthAmerica’s website at

*NCQA’s “Health Insurance Plan Rankings 2011-12 – Private; NCQA’s “Health Insurance Plan Rankings 2011-12 - Medicare.


HealthAmerica Pennsylvania
Kendall Marcocci
Director of Communications, HealthAmerica
[email protected]

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