Datebook

Thursday, June 21:

11:15 a.m. - Changing Channels: Positioning for Health Benefit Exchanges, the Expansion of Retail Insurance Markets, and Direct to Consumer Sales
With states establishing health benefit exchanges, payers are evaluating the direct-to-consumer sales process. This session will explore the strategies and technology required to accommodate individual consumer-oriented markets and new customer service requirements. Speakers: Bill Shea, partner, Cognizant Business Consulting, Healthcare; Emma Hoo, director, Pacific Business Group on Health

2:40 p.m. - Building Brand Loyalty: Reinventing Your Consumer Approach
This session will discuss how payers can invest in new ways to create a high-touch consumer experience. Attendees will gain fresh ideas into brand positioning to recast their value proposition. Speaker: Lindsay Resnick, chief marketing officer, KBM Group

4:15 p.m. - Marketplace Disruption: The Unintended Consequences of Change
With the move to better engage consumers in their health plans, experts will explore the unintended consequences of insurers using specialty services and increased claims. Learn about how the retail approach to membership can empower consumers and other effects. Speakers: Jan Berger, M.D., M.J., president and CEO, Health Intelligence Partners; Richard G. Popiel, M.D., former president and chief operating officer, Horizon Healthcare Innovations, Horizon Blue Cross Blue Shield of N.J.; Andrea D. Gelzer, M.D., M.S., F.A.C.P., senior vice president and corporate chief medical officer, The AmeriHealth Mercy Family of Companies; Amy Compton-Phillips, M.D., associate executive director, quality, The Permanente Federation 

Friday, June 22:

11:40 a.m. - Innovative Tools and Technologies for Activating Consumers: From Social Media Tools to Digital Gaming
This session will discuss how payers are enabling patients to better manage their health, using state-of-the-art clinical information and practices. Health plans will examine new technologies and strategies related to social media and gaming. Speakers: Nancy Wongvipat Kalev, M.P.H., director, health education/cultural and linguistic services, HealthNet; Bryce Williams, director, Wellvolution

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