Blue Cross Blue Shield of Florida Classic Sponsored Events

WHAT:

In concert with the Florida Classic Consortium, BCBSF is proud to announce that we are the new title sponsor for the annual Florida Classic football game between Bethune-Cookman University and Florida A&M University, the Battle of the Bands competition, the Florida Classic Consortium Kickoff Luncheon presented by BCBSF, the BCBS Florida Classic FanFare (official pregame tailgate party) and the BCBS Florida Classic Career Expo and Job Fair, all held in Orlando.



BCBSF welcomes the media to speak with Mark Lee, vice president, brand development and marketing communications at any of these events regarding BCBSF's involvement with the Florida Classic and these two Florida historical black universities.




WHEN/WHERE:

Interviews are available with Mark Lee at the following Florida Classic events:


  • Blue Cross and Blue Shield of Florida Classic Career Expo and Job Fair

Friday, November 18; 11:00 a.m. - Amway Center


- The Career Expo and Job Fair is geared to provide college students and working professionals of all ages with both education and opportunity. The event itself aims to stimulate hiring across Florida by offering attendees with an opportunity to meet and greet with top businesses and hiring companies throughout the state. Free professional development and employment search seminars will take place as well featuring recruiters and local career experts.




  • Florida Classic Consortium Kickoff Luncheon presented by Blue Cross and Blue Shield of Florida

Friday, November 18; 12:30 p.m. - Rosen Centre


- The Classic weekend gets started with players, pep bands, university officials and student leaders gathering to celebrate the 2011 season, preview the upcoming matchup. The luncheon is to show that the Rattlers and Wildcats remain divided on the field but united in the world.




  • Florida Blue Battle of the Bands

Friday, November 18; 7:00 p.m. - Amway Center


- Dance teams, high-stepping drum majors, precision drum-lines and roaring brass sections from the top high school marching bands in the country and featured performances by the Marching Wildcats of Bethune-Cookman University and the Marching 100 of Florida A&M University!


  • Participating High School Bands:

  • Bahamas All*Stars

  • Barron Collier Marching Cougars

  • Burke High Stepping Bulldog Band

  • Dillard Marching Panthers "The Force"

  • Jones Marching Tiger Band

  • Palm Beach Lakes The Ram Regiment

  • Piper Marching Band of Pride

  • Southwest DeKalb Marching Panther Band

  • Tri-Cities High School Marching Bulldog Band



  • Blue Cross and Blue Shield of Florida Classic FanFare

Saturday, November 19; 9:00 a.m. - Lot C at the Florida Citrus Bowl Stadium


- Official pregame tailgate area in the northwest corner of the stadium campus.





Saturday, November 19; Kickoff 2:30 p.m. - Florida Citrus Bowl Stadium - ESPN Classic


- Historic rivals Florida A&M University and Bethune-Cookman University meet on the gridiron for the 31st time.



MEDIA CONTACT:

Steven Hendricks / 813-226-7642 / [email protected]



About Blue Cross and Blue Shield of Florida

Blue Cross and Blue Shield of Florida is a leader in Florida's health industry. Since 1944, the company has been dedicated to meeting the diverse needs of all those it serves by offering an array of choices. BCBSF is a not-for-profit, policyholder-owned, tax-paying mutual company. Headquartered in Jacksonville, Fla., BCBSF is an independent licensee of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield companies. For more information concerning BCBSF, please see its website at www.bcbsfl.com.

About Florida Blue

An original concept in health care and customer support, Blue Cross and Blue Shield of Florida's Florida Blue centers are the first interactive environment where consumers can purchase health insurance, have face-to-face consultations concerning their individual policies, receive top-line preventative care health screenings, participate in wellness lectures, and learn about various health care options fit for any budget.  Florida Blue centers are currently open in Tampa, Miami, Jacksonville, Winter Park and Fort Lauderdale. For more information about Florida Blue please visit, www.floridablue.com.

/PRNewswire -- Nov. 16, 2011/

SOURCE Blue Cross and Blue Shield of Florida

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