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: The Fierce 50 of 2026 honorees
Marketing
Fierce Pharma
Shionogi starts omnichannel campaign for COVID-19 pill Xocova
Shionogi is working with The Bloc on a campaign to encourage people to contact their healthcare professional after being exposed to the virus.
Nick Paul Taylor
Sep 15, 2026 9:00am
Fierce Pharma
Women turn to Reddit for community, health information: survey
Aug 5, 2026 8:30am
Fierce Pharma
AI care partner Heidi touts positive side effects in campaign
Jul 7, 2026 6:00am
Fierce Pharma
CVS will cover Eli Lilly obesity products Zepbound and Foundayo
May 28, 2026 11:20am
Fierce Pharma
RFK Jr. launching health podcast to expose hypocrisy, corruption
Apr 9, 2026 9:42am
Fierce Pharma
Hims uses new Super Bowl ad to tackle healthcare affordability
Jan 29, 2026 1:39pm
