Advertising

The color purple

Providers

NYU Langone's claims that Northwell copied purple ads dismissed

A federal judge faulted NYU Langone for its lack of specificity when arguing that competitor Northwell "intentionally" copied its advertising style.

Dave Muoio Mar 5, 2024 7:25am

The color purple

New York health systems spar over purple advertisements

Jun 21, 2023 7:00am

MA concept - MA word made with wooden blocks on laptop

WebMD buys patient educational video maker The Wellness Network

Jul 21, 2021 3:06pm

Mergers and acquisitions deals consolidation

Competitors PatientPoint and Outcome Health form new company

Mar 9, 2021 3:55pm

Ascension

Study: Medical marketing spending skyrocketed

Jan 10, 2019 2:46pm

Female-Patient-Doctor-Womens-Health-CreditGettymonkeybusinessimages

Patients speak in Mayo Clinic's new social media campaign

Feb 5, 2018 12:40pm