TRICARE breach results in $4.9B lawsuit; Mayo Clinic: Don't make social media a sales pitch;

> A $4.9 billion class-action lawsuit has been filed on behalf of the 4.9 million individuals affected by last month's TRICARE data breach. According to Health Data Management, a Virginia-based military spouse and her two children, as well as an Arizona-based Air Force veteran, filed the suit. Article

> With more Americans going online to obtain healthcare information, hospitals and health systems are jumping into the social media waters to market better patient care and attract patients. But as the Mayo Clinic learned when launching its own free, open social networking community in July, in order for a hospital's social media presence to be effective, it can't be just another sales pitch. FierceHealthcare

> Dr. Murray Reicher, a California-based radiologist, is convinced that cloud-based offerings are the way to go for all doctors of his ilk, according to a guest commentary in Diagnostic Imaging. Post (reg. required)

> Hospitals and health systems are adapting to the changing healthcare climate in "curves," or waves of strategic priorities, with one foot on the dock and the other on the boat, according to a recently released report from the American Hospital Association Committee on Performance Improvement. The report, which includes responses from hospital and health system leaders, as well as AHA groups, identifies strategies hospitals should prioritize as major initiatives in the coming decade. FierceHealthcare

And Finally... A few more minutes and it wouldn't have been ice cream. Article

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