<0> Research and Markets: Mobile Health Trends and Figures 2013-2017 Report Highlights 10 Key Trends that will Shape the mHealth Market Until 2017 </0>
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The market for mHealth applications is developing along three different phases. Currently mHealth players have managed to get exit the initial trial phase and have entered the commercialization phase of the market. This phase can be characterized by a massive increase of offered solutions, the creation of new business models and the concentration on private, health-interested people, patients and corporations as major target groups.
The general sophistication of today's mHealth applications is low to medium, and many of the mHealth categorized applications provide a limited benefit for patients, doctors and health interested smartphone users. Nevertheless, advanced solutions do exist.
The mHealth market will develop in line with the smartphone application market, but there are 10 specific market drivers that will shape the market during the commercialization phase.
Five years from now, the mHealth market will be a mass market with a reach of billions of smartphone and tablet users. By that time, 50% of these users will have downloaded mHealth applications.
By the end of 2017, the total mHealth market revenue will have grown by 61% (CAGR) to reach multi-billion USD level. The main sources of revenue will not come from application download revenue itself, but from mHealth services and hardware sales. Applications serve as platforms to sell other health services and hardware.
This growth projection is based on the assumption that private buyers will continue to be the primary spenders in the next five years, but that the integration of mHealth applications into traditional health care systems will become more and more common (integrated phase) during that time.
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