The increasing competitiveness of the imaging market means that radiology groups should be coming up with new marketing strategies, according to an article in Diagnostic Imaging.
Strategies should include performing a SWOT (strengths, weaknesses, opportunities and threats) analysis at the end of each budget year, whenever a group isn't hitting its financial targets, or after the loss of an important employee or provider. Also, practices shouldn't waste time trying to match or even beat a competitor. Instead, they should think about meeting the needs of their customers by expanding or changing hours to accommodate customer work habits, among other things.
In addition, radiologists should think about visiting referring physicians in person in order to maintain a relationship and give them an opportunity to get more information about the services and value radiologists provide. Article