The global market for mammography equipment is projected to reach $610 million by 2018, according to a new report by San Jose, Calif.-based research company Global Industry Analysts, Inc. The market, according to an announcement touting the report, is being driven by rising breast cancer awareness, increasing implementation of breast cancer screening programs worldwide, and the continuing conversion of mammography equipment from analog to digital.
The latter trend, according to the report's authors, is increasing demand for full-field digital mammography (FFDM), particularly with technological advances and favorable reimbursement policies related to FFDM that are feeding that global demand. The introduction of new 3-D mammography compatible devices means that some facilities are replacing current devices with 3-D upgradable FFDM devices.
While there have been a number of technological advancements driving the growth in the mammography equipment market--such as hybrid imaging with CT and mammography--the biggest innovation clearly is the development of 3-D mammography (breast tomosynthesis).
While the first 3-D mammography system was launched in Europe in 2008 (and in the U.S. in 2011), its commercial development has been hampered by the lack of reimbursement in markets like the U.S. But, the report states, reimbursement for 3-D mammography procedures in the U.S. is expected to be established sooner rather than later, and support for the technology has been further strengthened by positive preliminary results from large-scale studies, which means demand for 3-D mammography systems should surge in the coming years.
A recent report from Orem, Utah-based research firm KLAS confirms that demand for tomosynthesis is increasing. According to a survey, when imaging providers were asked which technology they would choose if they had a chance to start over, 62 percent chose tomosynthesis.
According to the new report, while Europe represents the largest market worldwide for mammography equipment, Asia-Pacific is forecast to become the fastest-growing market with sales projected to grow at 10 percent annually over the analysis period.