How hospitals can harness social media to help people

By Nancy Cawley Jean

It's no secret that people take to social media when they have a complaint. It's been said many times that brands need to be in social media, because even if the brand isn't out there, people can still mention it, in both good and bad ways.

A hospital is certainly no exception to this rule, especially when you think about how important quality of care is to people when their health is threatened and they face a hospital visit. When it comes to healthcare, expectations are high. So when their care isn't up to par, it's a safe bet people will shout it from their Facebook status updates, tweets and more.

Social media can make a significant patient satisfaction difference. I witnessed this first-hand during two specific interactions within our hospital accounts that showed the real power of social media to help people. >> Read the full Hospital Impact post