Follow your hospital's audience into new media

Over the last four years, the velocity of a major media transformation has been breathtaking. Investment guru Jim Cramer called it the "mobile Internet tsunami" and he nailed it before many realized what was happening.

Let's take a step back and reflect on how audiences have adopted new media over the years and the time it took before the next leap occurred. Think about the time that lapsed between newspapers to radio, from radio to television, from television to computer-based Internet and now the mobile Internet.

In just a few short years, we've seen a massive shift of audience investment and attention span to mobile internet devices. That's translated into big business for those who, like Cramer, saw the tsunami coming. Apple's iPhone business alone is now larger than Microsoft's entire company. Read the full Hospital Impact post

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