EXTENSION, INC. Named a 2012 Emerging Vendor by CRN and UBM Channel


<0> UBM ChannelScott Regan, Senior Marketing Manager, 508-416-1186orEXTENSION, INC.Whitney St. Pierre, Director of Marketing, 773-368-0911 </0>

, a leading developer of healthcare communication and workflow management software, today announced it has been selected by UBM Channel and CRN as a 2012 Emerging Technology Vendor. The annual list features the most innovative vendors that not only deliver technology that is easy to use, but can generate the high margins solution providers require. The vendors that make up the CRN Emerging Technology Vendor list were founded in 2006 or later, have revenue under $1 billion, and have an active U.S. channel strategy.

Among these Emerging Vendors are companies that have already established themselves in their market segment and others that are already making an impact despite a recent launch. Each organization on the list represents a new partnership and a go-to-market opportunity for solution providers looking to identify new vendor partners.

More than 100 hospitals and healthcare systems rely on EXTENSION’s clinical alerting software. The simplified architecture of the EXTENSION system empowers organizations to quickly unite disparate systems and realize greater return from existing clinical and telecommunications systems. According to Todd Plesko, EXTENSION’s CEO, “Many of our customers are cleverly deploying the EXTENSION system in conjunction with their HIS/EMR implementations. They recognize EXTENSION’s advanced alerting capability adds even more value to these significant investments. We work closely with many of the top EMR vendors to make this a smooth process. And because EXTENSION supports most full-feature, healthcare-grade wireless , EXTENSION is quickly becoming the first choice for hospitals wishing to expand their BYOD strategy and further leverage their wired and wireless infrastructure.”

In addition to the uniqueness of EXTENSION’s , a major differentiator is that its offerings are sold through certified resellers and referral partners. This enables customers to continue to use their preferred IT vendor and allows partners to enrich their healthcare product portfolio. What’s more is that EXTENSION will soon sell its workflow software through distribution making it easier than ever for customers to procure, install, and support its solutions.

“Emerging doesn't mean what it used to,” said Kelley Damore, VP, Editorial Director, UBM Channel. “And this collection of up-and-comers and new-to-the-game vendors is on an upward trajectory that a host of young companies that preceded them could barely imagine. With new innovations like cloud computing and virtualization speeding up the pace of innovation, and technology mainstays like storage and networking branching off into new directions, this list encapsulates a tectonic technology shift where the recently founded are starting to rule the roost and become household names much more quickly than in the past. We congratulate each vendor on the list and congratulate them for placing an emphasis on innovation and ease of use, features that are the hallmark of any successful channel offering.”

Final selection to the Emerging Technology Vendor list was made by the CRN editorial team after a review of submitted information. To view a sample of the list and read the editorial accompaniment visit .

EXTENSION® offers solutions that facilitate instant communication between patients and clinicians. Our solutions enhance common communication (wireless phones, smartphones, and communication badges) used as clinical workflow tools by aggregating data from various and delivering time-critical alerts to the devices. By establishing repeatable and reliable processes with EXTENSION’s workflow software, healthcare systems improve patient safety, patient and staff satisfaction, and efficiency. For more, visit .

UBM Channel is the premier provider of IT channel-focused events, media, research, consulting, and sales and marketing services. With more than 30 years of experience and engagement, UBM Channel has the unmatched channel expertise to execute integrated solutions for technology executives, managing partner recruitment, enablement and go-to-market strategy in order to accelerate technology sales. UBM Channel is a UBM company. To learn more about UBM Channel, visit us at . Follow us on Twitter at .

UBM plc is a leading global business media company. We inform markets and bring the world’s buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.


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