Agency will advance the Center’s mission of promoting a connected healthcare environment through technological innovation and visionary leadership
ATLANTA--(BUSINESS WIRE)-- Dodge Communications, an integrated communications agency serving the healthcare industry, today announced it has been selected to develop and execute an integrated communications campaign for the Center for Connected Medicine, based in Pittsburgh, Penn. As an industry thought leader, the Center advocates the transformation of healthcare with a focus on health information technology to achieve patient-centric and quality-focused care delivery.
Planned communications tactics include a comprehensive public relations campaign supported by branding, updated messaging and marketing collateral.
The Center for Connected Medicine was founded by four innovative technology and healthcare solutions providers, Alcatel-Lucent, IBM, UPMC and Verizon, and is further supported by nine strategic partners including BlackBerry, BL Healthcare, dbMotion, Google, ikaSystems, Johnson Controls, Polycom, Turner and Vital Images. These partners have created an environment within the Center to demonstrate the benefits of building an interconnected healthcare delivery system across populations to positively affect the challenges of cost, quality and access.
"For years, healthcare has trended away from the community and become fragmented,” says Andrew Watson, MD, MLitt, and medical director of the Center for Connected Medicine. “There has been an increase in specialty care delivered in an urban setting, under a fee-for-service reimbursement model. This has adversely affected access, cost and, ultimately, quality. The objective for the Center is to encourage discussion and allow forward-thinking leaders to experience real-world solutions that can reconnect healthcare.”
Angela Pantelas, executive director of the Center for Connected Medicine, notes, “The Center selected Dodge Communications because we are confident its expertise in the healthcare industry can help us achieve our goals. We are committed to communicating the value of connected medicine and how it will play a vital role in how care is delivered going forward. We know that Dodge will help us craft a strategy to support this mission.”
"The Center is backed by partners that are each thought leaders in their respective fields, and are committed to developing a new healthcare model based on patient-centric care and technology,” says Brad Dodge, president and CEO of Dodge Communications. "We are looking forward to providing strategic direction along with PR and marketing support to help providers and hospital systems embrace and operationalize a connected approach to healthcare.”
About Dodge Communications
Dodge Communications is a full-service public relations and marketing agency serving the healthcare industry. Dodge's award-winning programs help companies build brand awareness, establish thought leadership and generate demand. For more information, visit www.dodgecommunications.com or call (770) 998-0500. The Dodge Communications Blog provides insights on the latest healthcare industry, marketing and public relations news and issues.
About Center for Connected Medicine
The Center for Connected Medicine presents a real world vision for reforming health care by integrating technology throughout the continuum of care. Health care and business leaders from around the country and world come to the Center for Connected Medicine to be informed, inspired, and engaged in a new vision of health care. For more information, visit http://connectedmed.com or call (412) 864-4000.
Nicole Hopkins, 770-576-2561
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