As the industry continues to focus on a consumer-centric care model, hospitals and health systems are increasingly trying to connect directly with patients through TV spots and other advertising that highlights what makes their services different. We took a look at eight such ad campaigns from hospitals across the country to paint a better picture of what these spots cost, and what the return on investment is for providers.
RELATED: Hospitals spend big bucks on advertising. Here’s a look at the cost of 8 ad campaigns