Slideshow—A look at the cost of 8 hospital ad campaigns

In an ad showing a patient recovering from meniscus surgery, Johns Hopkins Medicine wanted to promote their orthopedic and sports medicine programs' ability to help patients to return to normal activity quickly after treatment. (Johns Hopkins)

As the industry continues to focus on a consumer-centric care model, hospitals and health systems are increasingly trying to connect directly with patients through TV spots and other advertising that highlights what makes their services different. We took a look at eight such ad campaigns from hospitals across the country to paint a better picture of what these spots cost, and what the return on investment is for providers.

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